Persuasion in Commercialism By Damian Light COMS 554 Liberty University Persuasion in Commercialism 2 Abstract Advertising and Commercialism revolve around the ideology of persuasion; the act of convincing your customers to partake in your brand products and services venue. Those who recite a message through advertising often come into theories and regulations founded by society from the inspirations of Aristotle, an ancient philosopher who taught values in communication and theories of philosophy. The study and ethics of proper advertising and persuasion techniques in hopes of deriving a broader perspective concerning the purpose of ethical advertising and how it merges with the perception of ethical business practices by advertising brands. Companies like McDonald’s employ advertising methods used and encouraged by scholars and ad agencies today, but how many values are interpreted through McDonald’s merchandise and products and services? There is a brief conception that fast food r...